Consulting

Consulting

The rapid development of electronic media pose a challenge for marketing. We know what is relevant and recognize the latest trends. At the same time we observe the development of your direct market environment.
 

 

Strategy Advisory

We can help you to achieve your goals through our years of experience in healthcare and in the pharmaceutical industry. We complete target performance analyses and develop precise project steps necessary to realize the planned strategy. Our qualified team of 13 permanent and 20 freelance employees, as well as the scientific advisory board reach our customer's goals through a high level of commitment, reliability and creativity.

 

Project Management

We attend to your projects with a high level of commitment, reliability and creativity. We carry out the organization and coordinate further services with agencies, in order to make your project successful. We manage projects on a national, European, and world-wide level.

 

Launch- & Relaunch-Management

Nowadays many people use the internet to find information the quickly. Together we will work out the contents and design of your website for patients or medical experts. The importance of content management is not to be underestimated, up-to-date information must always be available, so that there is an incentive for repeat visits. In case a website already exists, we will support the relaunch. After benchmarking, we will offer new ideas to improve your web presence. If required, we will also help you to create a new website.

 

Market Analyses

While surveillance of your media presence on the market has been largely automated. To a large degree the online area is still a "black box". Carrying out intensive research, our team is making the market more transparent for you. We do research regarding:

 

• The web presence of your product
• The presence of your website in search engines
• Benchmarking and detail data regarding usage of your websites
• Online offers of your competitors
• Internet platforms concerning your indication
• Forums and newsgroups for physicians and patients
• Online experts

 

All results will be commented and processed for a better usability.

 

Latest Internet Trends

A part of our consulting tasks is the search for new trends on the Internet that can help you to strengthen your top position in your market environment. We keep you informed regarding interesting developments and work out ways to implement new strategies for your projects.

 

Integration of E-Marketing

In order to work out a common communication strategy, we will advise you regarding the successful connection of various channels, such as field service, print, and online. The integration of e-marketing should be a substantial part of an efficient product communication.

 

Content-Support

Great ideas during the project's planning period are crucial for the project's success. We offer:

 

• Selection of the individually suitable types of e-learning and knowledge transfer
• Development of further training
• Project control and management
• Supervision of further trainings